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In 2024, the small home appliance market will show a significant structural upgrade, with online retail sales of high-end products above 1000 yuan accounting for 14.8%, a year-on-year increase of 1.7%, while products below 300 yuan still account for 59.2%, forming a "high and low-end dual growth" pattern.
Cleaning scale on electric kettles: scientific methods and avoiding misconceptions
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Online channels have become the absolute mainstay of small home appliance sales, with online sales accounting for 78.6% in 2024, achieving a leapfrog growth compared to 29.6% in 2015.
New Trends in Small Home Appliance Exports: The Middle East Market Becomes a New Engine for Growth
At the December 2025 UAE International Home Appliance Exhibition, domestic small home appliance industry clusters participated in the exhibition in the form of "regional brands" and won nearly 10 million US dollars in intended orders on the first day, with electric kettles becoming the focus of foreign attention.
Published:
2025/12/23
At the December 2025 UAE International Home Appliance Exhibition, domestic small home appliance industry clusters participated in the exhibition in the form of "regional brands" and won nearly 10 million US dollars in intended orders on the first day, with electric kettles becoming the focus of foreign attention. In response to the characteristics of the Middle East market, export products have been precisely optimized: combined with the local water scarcity situation, electric kettles adopt stepped heating technology, which improves water-saving efficiency by 20%; Suitable for high temperature and dry climate, the body is made of UV resistant ABS material to extend its service life. The outbreak of the Middle East market is not an isolated case. In 2024, the overall export value of small household appliances increased by 6% year-on-year, with customized products accounting for 35%. This trend drives the industry to establish a "regional demand database" for flexible production based on voltage standards and usage habits in different regions.
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