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Behind the 'turning red' of air fryers: technological innovation and market recovery in 2025
After experiencing a decline in popularity in the previous two years, the air fryer achieved a counter trend growth in 2025, with online sales rebounding by 2% year-on-year from January to October, sales increasing by 9%, and average prices rising simultaneously.
Published:
2025/12/23
After experiencing a decline in popularity in the previous two years, the air fryer achieved a counter trend growth in 2025, with online sales rebounding by 2% year-on-year from January to October, sales increasing by 9%, and average prices rising simultaneously. This rebound is due to three major technological breakthroughs: upgrading the heating system, combining far-infrared heating with micro steam water locking technology to solve the problem of "food drying" in traditional models; Optimization of air duct structure and surrounding hot air design eliminate the need for manual flipping of over 80% of ingredients; Material upgrade, 0-fluorine ceramic liner replaces traditional PTFE coating, improving cleanliness and health. Market data shows that models with visual windows and intelligent recipes account for over 50%, and the demand for health has become the core driving force - the demand for "low oil cooking" among the weight loss population has increased the penetration rate of air fryers in food processing scenarios such as chicken breast and salmon by 37%.
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