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High end transformation of small household appliances: industry transformation from "volume" to "quality"
In 2024, the small home appliance market will show a significant structural upgrade, with online retail sales of high-end products above 1000 yuan accounting for 14.8%, a year-on-year increase of 1.7%, while products below 300 yuan still account for 59.2%, forming a "high and low-end dual growth" pattern.
Published:
2025/12/23
In 2024, the small home appliance market will show a significant structural upgrade, with online retail sales of high-end products above 1000 yuan accounting for 14.8%, a year-on-year increase of 1.7%, while products below 300 yuan still account for 59.2%, forming a "high and low-end dual growth" pattern. The core driving force for high-end development is technological premium: breakthroughs in core technologies such as high-speed motors and intelligent temperature control have increased product added value by over 40%; The health function has become an important selling point, and new products such as steam cleaning machines with ozone sterilization and constant temperature equipment with nitrogen preservation are highly favored. At the policy level, the policy of exchanging old for new consumer goods has driven a 15% increase in sales of high-end models, especially in categories such as rice cookers and micro steaming and baking machines. This trend has forced companies to adjust their R&D strategies, with top manufacturers shifting their new product iteration speed from "quantity first" to "quality first", and increasing the proportion of R&D investment to over 8% of revenue.
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